How to Choose Right Web Agency For Your Startup
With marketing growing as a sector and online marketing taking the front seat, website designing has become the need of the hour. Website can be thought of as a collection of web pages representing your brand or business.
A good website always adds to the company’s impression as well as profits. Following are some of the features of a good website-
• Mobile Compatibility
• Accessible to All Users
• Well Planned Information Architecture
• Well-Formatted Content That Is Easy to Scan
• Fast Load Times
• Browser Consistency
• Effective Navigation
• Good Error Handling
• Valid Mark-Up & Clean Code
• Contrasting Colour Scheme
• Usable Forms
And though we now know what a good website seems like, choosing the apt website designing company is a big challenge.
It is certainly not a decision you want to take lightly. After all, your website is going to be the online face of your business. It will be the first point of contact for many of your potential customers. Your website will be a driving factor behind whether or not people choose to do business with you.
That’s why it’s so essential to choose a design company that will actually help you reach your target audience—and your business goals.
Whether you’re building your first website or redesigning an old site to look and feel more modern, a good web design agency will give you the perfect online presence to complement your brand.
Here are some things to look into which help you choose the correct agency for your business-
THEY LISTEN TO YOUR IDEAS
No one knows your business better than you do. If a web design company won’t listen to your ideas, then you probably don’t want to work with them. Your designer needs to be able to put your ideas into action, not create their own pet project.
THEY HAVE THEIR OWN IDEAS-
You may know your business, but your website needs to be designed by someone who knows design. If a web design agency does nothing but nod their heads and produce an exact replica of what you say, then you aren’t getting your money’s worth. Your designer must be able to bring exciting ideas to the table.
Pay attention to how they handle the call—are they accessible and friendly? Do they ask questions about your company and the details of the project, or do they immediately launch into a hard sell? This is a company you will be working with for months, so chemistry is important. While the person who answers the phone might not be the one you end up dealing with the most (or at all) once you have signed on as a client, that person still reflects the overall personality of the company, so be sure it feels like a good fit.
THEY HAVE A MARKETING DEPARTMENT-
A web design agency without a marketing team is like a Ferrari without an engine. Yeah, it may look great, but it’s not going to go anywhere. You want more than an eye-catching website. You need something that actually works. When a web agency has designers, developers, and marketers, you can be confident that the finished product will be more than just a pretty paperweight.
THEY DESIGN WITH CMS IN MIND-
Most web design firms specialize in one or two CMS platforms. Most websites are built in an open-source platform such as WordPress, but some web development companies have their own in-house CMS platform. Every CMS has its strengths and weaknesses, and a good web design agency will be able to objectively discuss the pros and cons of each to help you make the best decision for your business.
THEY KNOW RESPONSIVE DESIGN-
If a web design agency isn’t well-versed in responsive design or suggests a separate mobile website is always better, then they’re probably not right for you. While there are some cases where a separate mobile site might have some advantages, responsive design is generally the preferred solution. As mobile and tablet usage continue to grow, you need to be sure your business is optimized for every device. The right designer will get you there.
THEY HAVE A PORTFOLIO OF LIVE WEBSITES-
Look at the work they’ve done. But don’t trust screenshots of home pages. You want to see the websites they’ve made in action. Take the time to look through their portfolio and actually visit the sites they’ve designed. If you don’t see anything you like, then they’re not going to be a good fit.
THEY HAVE LONGEVITY-
A true test of a web design agency’s ability is their longevity. You want a company that’s been around for a while—and one that plans to stick around. The more experience a design company has, the more they’ve had to change and adapt with the many new trends of the internet. And the more likely they’ll be around next year to help support your new website.
THEIR DESIGNERS KNOW CONVERSION-
A good web design agency includes a team of designers who know what makes websites convert. That means they know proper layout, navigation, and calls to action.
THEY HAVE EXPERIENCE IN MORE THAN ONE INDUSTRY-
A web design company that works with a wide variety of industries is more likely to create a unique website that will reach a bigger audience. Your website has to stand above the competition, not be identical.
THEY’VE WORKED AT BOTH THE LOCAL AND NATIONAL LEVELS-
Whether you’re a national brand or a local business, you need a web design agency that knows both. The more audiences your designer knows, the better odds your website will be able to help you reach your business goals. You need a designer who can think both big and small.
THEY KEEP UP WITH MODERN DESIGN TRENDS-
A web designer needs to keep up with the latest technology and modern design trends. Customers are much more likely to trust a business if their website looks modern. There needs to be a balance between what’s modern and what’s proven.
With the above guidelines you will hire the right agency for sure!